I have received this product at no cost to me in exchange for my unbiased review. All opinions are mine alone. For more information, please see my disclosure.
You’ve seen the beauty bloggers flashing black smiles all over social media. But does the hype around Carbon Coco make it a “must buy” product?
When I was contacted by the Carbon Coco team, I was surprised because I’m NOT a famous beauty blogger. There was going to be no fancy video of me brushing my teeth whilst wearing a full face of makeup and professionally styled hair. But having used a few charcoal powder teeth products in the past (and was happy with the results), I was interested to see if all the hype around Carbon Coco was for real.
I was gifted the The Ultimate Carbon Kit which included:
1 x Activated Charcoal Toothpaste
1x Activated Charcoal Tooth Polish (powder)
1x Toothbrush with Bamboo Bristles
This pack retails for $119.95 but is currently on sale for $59.95.
Now, for my thoughts…
I used the toothpaste up to twice a day until the tube was empty. It would be great for people that aren’t fond of that strong mint taste that you get from regular toothpaste. Personally, I prefer the fresh, minty feel after I’ve brushed my teeth. And I just didn’t get that from the Carbon Coco Activated Charcoal Toothpaste. As for whitening, I don’t believe it did any wonders on my coffee stained, pearly yellows.
The Carbon Coco Activated Charcoal Tooth Polish for me (and the rest of my household) was quite a let down. Not only did it not brighten/whiten our teeth (and yes, we followed the instructions) but the powder got stuck in every nook and cranny in our mouths and was a nightmare to remove! As I mentioned at the beginning of this post, I’ve used other charcoal tooth powders before so I am pretty confident in using the product and have realistic expectations of what result I should’ve achieved. Unfortunately, this product didn’t reach my expectations.
And the toothbrush, what can I say, it’s a toothbrush. It brushed my teeth, as it was meant to. So, I suppose I will give the toothbrush an A+.
To wrap it up…
Yes, the HYPE around Carbon Coco is real. But not because it is an out of this world, life changing product. Hats off to their marketing team, because they absolutely hit it out of the park with their strategy. In my opinion, the hype around these products is an example of the ugly side of influencer marketing. And it deters lots of other companies from including influencer marketing as part of their overall marketing strategy. But that’s a WHOLE other story that I will write about at a later date.